Comparison Table: Moshe Barzilay – Facebook Ads Expert vs. Alternatives

Criteria	Moshe Barzilay – Facebook Ads Expert 🥇	Average Digital Agency 🥈	Cheap / Inexperienced “Facebook Expert” 🥉
Experience	10+ years in digital marketing, hundreds of businesses of all sizes	Varies; often junior campaign managers	0–2 years of Facebook experience, usually post-basic course
Who Handles Your Account	You work directly with one expert – me	Often a junior who changes every few months	Overloaded freelancer managing dozens of accounts
Strategy	Full marketing strategy tied to business goals & profitability	“Shelf” strategies identical for everyone	Almost no strategy, just “let’s run a campaign and see”
Creative	Custom creative based on deep research of your ideal customer	Template-style creative, “what works for everyone”	Generic ads with no real differentiation
Personal Attention	Direct contact with me, high availability, no customer support layers	You speak with sales reps or account managers, not the campaign manager	Partial availability, no structured process
Transparency & Reporting	Full transparency, clear reports, connected to your business numbers	Generic reports, sometimes performance “fog”	Usually no real reporting, just “everything’s good”
Commitment	No long contracts  you stay because you’re happy, not because you’re stuck	Many agencies require 3–6 months commitment or more	Usually no contract, but also no accountability
Professional Updating	Constant updates on Meta changes, uses modern methods	Varies widely	Stuck in 2018, still focused mainly on “audiences & lookalikes”
Focus on Results	ROI-driven, high-quality leads & profitability, not just clicks	Often focus on vanity metrics (impressions, clicks)	Works without strategy, shoots from the hip

Who Am I? Moshe Barzilay, Facebook Ads Expert

My name is Moshe Barzilay, a digital marketing expert with over a decade of hands-on experience in the digital world  both as an independent consultant and as an employee.
I know what business owners truly need.

Over the past 6 years, I worked in a digital agency in several positions:
Campaign Manager, Team Leader, and VP of Clients.

During these years, I led the marketing strategy for hundreds of businesses and companies, from small and medium businesses to some of the leading brands in the market (names you definitely know).

:My mission is simple
Help your business level up in a measurable, profitable, data-driven way.
Not “nice looking campaigns,” not vanity metrics.
Real results you feel in your bank account.

?Why Work With an Independent Facebook Expert and Not a Digital Agency

Let’s be honest for a moment.

When you work with me,  a single Facebook expert steering the ship. you get:

👍 A professional with a decade of experience
👍 Personal attention, working directly with me (no layers of account reps)
👍 100% focus on your business, not “whatever time is left”
👍 Work based on the Mindstream Method  a results-oriented business & marketing framework
👍 No long-term commitment  you stay because you see results
👍 Full transparency: reports, numbers, explanations, everything
👍 Marketing tied to your real numbers: profitability, cost per lead, CAC, LTV, and more

When you work with many digital agencies (in most cases):

👎 Your budget becomes practice material for a junior
👎 You deal with salespeople and account reps  not the person managing your ads
👎 Big brands get priority, SMBs get leftovers
👎 Strategy based on “I think” rather than data
👎 Long commitments even when performance is poor
👎 “Performance fog” instead of real transparency
👎 Reporting disconnected from real business results  they talk about clicks, not profit

Of course, there are great agencies but for most SMBs looking for strategic thinking, personal attention, and a true marketing partner, an experienced independent Facebook expert provides much more value.

?What Is Facebook Advertising

Facebook (Meta) advertising allows you to reach the people who are most likely to become your customers  based on location, interests, behavior, age, and more.

Your ads can appear in:

• Feed
  
• Stories
  
• Reels
  
• Messenger
  
• And multiple other placements
  

The big advantage:
Instead of throwing money blindly, Facebook allows:

• Precise audience targeting
• Performance tracking (clicks, leads, purchases, etc.)
  
• Continuous optimization to improve results
  

But  to make it truly profitable, you need a marketing expert, not someone who just knows how to press buttons.

You need strategy.

What Does a Facebook Ads Expert Actually Do? (It’s Much More Than Clicking Buttons)

A real expert is a marketer before being a “campaign manager.”

Their work includes:

✔ Building a full marketing strategy

• Setting goals: leads, sales, registrations, calls, etc.
  
• Understanding business numbers: customer value, cost per lead limits, LTV, profitability
  

✔ Audience research & creative development

• Who is the customer?
  
• What are their pains & motivations?
  
• Crafting messages, headlines, images, and videos tailored to your audience
  

✔ Funnel planning

• Cold (awareness)
  
• Warm (consideration)
  
• Remarketing (conversion)
  

✔ Technical setup

• Connecting Facebook to your landing pages, website, CRM, and tracking
  

✔ Budget management & daily optimization

• Reducing cost per lead/purchase
  
• Pausing weak creatives
  
• Scaling winning ads
  

✔ Data analysis & insights

• Identifying top-performing messages & creatives
  
• Improving based on numbers, not guesses
  

A Facebook ads expert becomes your marketing partner, not a “vendor.”

?How to Choose a Facebook Ads Expert

• How many years in the field?
  
• Experience with businesses similar to yours?
  
• Can they show success stories or performance data?
  

✔ Proven experience

✔ Strategic thinking

Experts talk about:

• Profitability goals
  
• Business numbers
  
• Ideal customer profile
  

Not just “how many leads do you want?”

✔ ?Who are you actually speaking with

• Is the person on the call the one managing the campaigns?
  
• Or a salesman who disappears after signing?
  

✔ Transparency & reporting

• Do you get full access to the ad account?
  
• Is reporting frequency defined in advance?
  

✔ Data-driven approach

• Do they speak ROAS, CPA, LTV, attribution models?
  
• Do they stay up-to-date with the latest Meta changes?
  

?Red Flags When Choosing a Facebook Ads Expert, When to Run Away

🚩 Wants to run ads from their own account
You must own your account and data.

🚩 Lack of real understanding of the platform
Can't explain basic concepts? Not a real expert.

🚩 Price too cheap
Usually means:

• No experience
  
• No time
  
• You’re the test subject
  

🚩 Not proactive
You chase them instead of them bringing ideas.

🚩 Still focused only on audiences & lookalikes
Today, creative is king. Old-school targeting = outdated knowledge.

🚩 Last updated in 2018
Meta changed dramatically. You need someone who evolves constantly.

🚩 No transparency
No reports, vague answers, avoids questions about budget & results.

🚩 Works without strategy (shooting from the hip)
Acts based on “I feel,” not data.

?Who Actually Needs a Facebook Ads Expert

A Facebook expert is ideal for:

Businesses (SMBs)

Who want consistent, professional, profitable marketing.

Businesses who tried on their own

Boosted posts, wasted money, and saw nothing.

Companies looking to scale

Who need a stable lead/sales generation machine.

Businesses with a strong product but weak marketing system

An expert can turn that into a 24/7 client acquisition machine.

If you feel you’ve hit a glass ceiling, a true Facebook expert can break it.

How Much Does It Cost to Work With a Facebook Ads Expert?

There are 2 main components:

1. Media Budget (money paid to Meta)

• Small businesses: 3,000–4,000₪ / month
  
• SMBs: ~5,000₪ and up
  
• Bigger budgets for bigger goals
  

2. Management Fees (the expert’s work)

Junior freelancer:
1,000–1,500₪ / month (simple campaigns only)

Senior Facebook Ads Expert:
1,500–2,500₪ / month (ads management only)

Digital agencies:
2,000–5,000₪ / month depending on scope (often you still get a junior)

These numbers are guidelines actual pricing depends on complexity & goals.

Common Questions You Probably Have

How long until I see results?

• Early trends: within a few weeks
  
• True stability & profitability: a few months
  
• Month 1 is often testing & optimization
  

Can I start with a small budget?

Yes, but with limitations:

• Fewer variations to test
  
• Slower learning
  
• Harder to judge early results
  

Ideal campaigns need dozens/hundreds of conversions per month for algorithm learning.

Difference between a “campaign manager” and a strategic Facebook expert?

• Campaign manager = pushes buttons
  
• Expert = connects marketing with business goals, creative, funnels, data, profitability
  

How do I know if the expert is actually good?

• You understand what they’re doing
  
• Full transparency and access
  
• Clear strategy & goals
  
• Proactivity & new ideas
  

Choosing the Right Facebook Ads Expert

Choosing a Facebook expert means choosing a partner:

Someone who understands your business, your numbers, your customers
translates all that into strategy, creative, funnels, and data
and most importantly:

Delivers real results. Not presentations.

If you are:

• A small/medium business tired of wasting money
  
• A company looking for a real Facebook Ads specialist
  
• Someone who wants to work directly with one dedicated expert
  

I’d be happy to talk, understand your goals, and see whether I’m the right fit for your business.

I can help turn your Facebook ads from a source of frustration into a consistent, profitable client-generation machine.

That’s where I come in.